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How Business Can Be a Force for Good: B Local Event, Powered by Muckle LLP

The B Local North East event, powered by Muckle LLP, brought together a diverse group of businesses and professionals to explore how enterprises can drive positive social and environmental change. The event featured engaging talks, interactive discussions, and valuable networking opportunities, all centred around the principles of the B Corp movement and the impact businesses…

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The Power of Alignment

In the mad dash to adopt the shiniest new technology and jump on the latest trends, so many businesses are overlooking what truly moves the needle, ensuring your sales and marketing teams are on the same page. Those who prioritise aligning sales and marketing strategy are not only 67% more effective in closing deals, but…

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Responsible Business in the North East

On 25th January Just Williams hosted the North’s first Responsible Business Conference in partnership with Northumbria University, Newcastle Business School. An idea and conversation that stemmed back a year ago when Dr Alex Hope and I mused over the journey Just Williams had taken to become a certified B-Corp. We wanted to bring an accessible…

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Sales and Marketing in 2025

The new year provides an opportunity for reflection, a pause perhaps, a reset or an adjustment in strategy. It’s a time for many organisations pre year end to plan ahead, review performance, contemplate market conditions and seek opportunities.      Just Williams works with organisations across a broad range of sectors, focusing on the engineering, manufacturing…

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Communicate with Confidence: The Key to Winning and Keeping Customers

In today’s dynamic business landscape, the difference between a fleeting transaction and an enduring partnership often comes down to one critical skill: confident communication. At the Just Williams Sales Academy, we believe that communicating with clarity and confidence is essential for building successful, long-lasting relationships. Whether it’s perfecting the art of the pitch or navigating…

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