Just Williams and The Just Williams Sales Academy are certified B Corporations. We believe in the power of using business as a force for good and meeting the highest standards to serve our customers, community, people, and the environment. That’s why we chose to join the global movement of B Corp. We commenced our B-Corp…
We all search for the ‘silver bullet’. We all look for those incremental gains that will increase our bottom line, enhance our pipeline and drive return. Whether that be a new market opportunity, a large contract win or an opportunity to develop a long-term client relationship that will, in turn, open new doors, the silver…
Who doesn’t love an acronym?! Well dare I tell you; the world of sales is no different – we too like the odd acronym. Perhaps, not in the volume some other sectors do but well, we just don’t like to feel left out. So here is a new one for you. One we’ve been talking…
Which one comes first? Can you have one without the other? As a small business which role should you hire first? The gap between sales and marketing is closing. These two roles in my humble opinion used to be worlds apart but now – how different are they? Both operating in the space of ‘professional…
Sales and Marketing are two professions that until relatively recently have worked in silos almost harmoniously. They are fundamental to any business. So which one comes first? ‘Smarketing’ is a term I almost find as offensive as typing as you do reading but was a term doing the rounds in early 2019 as organisations in…
